AN INITIATION IN TYPOGRAPHY EPUB DOWNLOAD!
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STEWARDS OF THE TYPOGRAPHIC LANDSCAPE: A MODEL FOR EDUCATION - PART 1 OF 3
Design educational programs vary greatly. Some of this variety is good, reflecting the diversity and energy of the profession.
Unfortunately too often this variety reflects lack of quality: Typography - an integral component to communication - is commonly the weakest educational link. It should be the highest priority. Typographic education suffers an initiation in typography of the proliferation of design programs and the lack of qualified and knowledgeable faculty to develop these programs, set standards, and maintain a rigorous learning experience.
This steady erosion of basic typographic knowledge must stop. The issue is not "do we teach on the computer or through insistence on hand skills," nor is it about conservative versus experimental an initiation in typography to typographic form and communication, nor is it about distinguishing between interactive and traditional media.
These arguments are tedious and distracting from the real issue.
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These are programmatic decisions - not indices of quality. The issue is that the knowledge base for fundamental typographic understanding is eroding while the need for substantive typographic education is increasing.
Typesetters who in the past saved many of us from our own ignorance are an extinct class. They have been rendered obsolete by designers who may not understand the nuances of typography but who do, thanks to technology, control the final form of the work.
It is unconscionable to allow designers to graduate ignorant an initiation in typography the foundations of typographic communication.
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Unconscionable, but unfortunately quite common. Design students generally lack understanding of and appreciation for the traditions of typographic form. This is not a statement of typographic conservatism; it is a an initiation in typography. There is a difference between experimental typography and typography that is sloppy and awkward because it was created in ignorance.
The Grid System » typography
Students believe design is ephemeral - gone into the ether or the landfill after a quick perusal. While that is often true, such a mindset does not lend itself to a desire for mastering details of typographic function and form. As an initiation in typography we must instill that desire in our students.
Instilling a passion an initiation in typography typography is not easy. Typography involves subtlety, attention to detail, and patience - not attributes most college students have cultivated. Our task as educators is to insist upon mastery of a typographic knowledge base as a key step towards professionalism.
Perhaps an analogy to other professionals provides a starting point.